Rise of ‘Generation-Novel’ holds key to future QSR success

Rise of ‘Generation-Novel’ holds key to future QSR success

Even before COVID-19, digital trends in the QSR industry were disrupting what we deem ‘normal’ and what was the new, innovative approach to pushing a brand forward.

The global pandemic, however, has accelerated that process and has given rise to a new generation of consumers – Generation Novel.

They’ve learned to become digital-first – they had no other choice during lockdown – and they have come to expect empathetic, personalised digital marketing as a safe and contact-free way of ordering food.

The concept isn’t new – digital is 20 years in the making and disruption was inevitable. Now it’s a mandate. Now, it has a purpose and is more prevalent than ever before.

Brands are no longer looking to earn more foot traffic in peak hour, the goal now is moulding a customer of significance; something brought about through digital offers and value-added, sought after experiences.

Creating a future that inspires connection and fosters loyalty has become the first priority. Your digital work is an investment in relationships, an investment in meaningful engagement, and an investment in your long-term sustainability.

Your digital footprint is more important than ever.