Collecting data is now effortless. Using it to your advantage is still hard. At nearly every customer touchpoint, QSRs now collect valuable data on their customers, but is it working as hard as it should?

Tech can be used to create a better customer experience, with hyper-personalisation and customised engagement now the expectation; however, the fuel for this rocket is data. And better-quality data, that is integrated across your Martech stack for a 360-degree view of every customer at your fingertips, will launch the engagement and experience into brand loyalty and competitive advantage territory.

Think about how much detail QSRs know about every customer interaction – frequency, time-of-day, food preferences, average spend per visit, geofenced purchasing circles, to name only a few basic data points. Then imagine all of the additional data points collected on individuals every minute they are on their phones – cross reference these different data sets, add a sprinkle of AI, and you have a recipe for your newest, hardest working, team member. Data will surely get Salesperson of the Week, every week of the year!

Suddenly your marketing becomes predictive, and you can use all of the features and benefits of your tech stack to create the ideal customer experience whenever you put your brand front and centre. So, every single touchpoint, from in-store app ordering to targeted ad serving, works together to build the kind of magnetic brand attachment that is quizzically unreasonable.  That’s the power of integrated data.