No trend has been more rampant in the last two years than the move towards a more digital and contactless customer experience.

Though the rise of technology in QSRs is nothing new – drive-thrus have been around for decades, and self-service ordering kiosks have become increasingly common in recent years – with so many concerns over viral transmission, the restaurant landscape has shifted to something even more hands-off.

Whether it’s ordering ahead for pick-up or delivery using an app or contactless payment methods like Apple Pay, customers are increasingly expecting a more seamless, contact-free experience when they visit their favourite QSRs.

This also applies to loyalty programs. Offering discounts and rewards for contactless ordering has become the new normal. It’s also a good way to encourage customers who are less tech-savvy to stay up to date with the latest technology.

For QSR operators, the move towards contactless orders and payments provide an opportunity to stand out from the competition. It will also allow them to leverage unique opportunities such as collecting data about their customers, which can be used to personalise the customer experience and offer targeted loyalty rewards.

Looking to invest in technology that makes the customer experience more seamless and convenient leading to increased loyalty and repeat business? Our friendly team can help you finance it – call 03 9420 0011 today.