Unique in the sense that there’s always room for more, restaurants across the country have always operated in a niche environment – one that required constant adaptation to thrive.
It’s a learned skill of the QSR industry en masse and is the key to success as we roll into 2021.
Its complexion is far from settled. COVID-19 has reared its ugly head again, just when we thought we could take a breath, and many casual dining operators are feeling the pinch of the uncertainty it creates.
However, no matter what degree of success, if any, was achieved during 2020, QSRs can see a ray of light in 2021. It represents an unprecedented opportunity, the foundations of which revolve around remaining vigilant and all-inclusive in providing an experience that alleviates COVID-19 concern.
While the pandemic hastened the transition of the consumer to an off-premises dining experience, it’s a process that was on the cards long before March 2020. Ensuring your practices that have come into place during COVID-19 are long-term and malleable will give you the tools to be competitive in the marketplace.
When consumers embrace dine-in once more, which, when restrictions ease, is a very sane argument to make, it’s also important to ensure the safe practices and health precautions instituted in the take-out process can easily transition to be customer-facing.
In difficult times, it’s important to focus on what we can control. How we act now and into the future can shape our reputation and business for future success.