McDonald’s is enjoying a period of unmatched customer satisfaction, according to global CEO and president, Chris Kempczinski, thanks in part to the rollout of a new tech initiative across their Australian stores.
‘Dynamic Yield’ technology has proven to be a successful addition to the domestic market since it was introduced 12 months ago.
Australia was the first international market to receive the new data personalisation equipment, which has not only boosted customer experience but helped to bridge a substantial technology gap between markets.
“Our strategy is focused on enhancing the customer experience by improving convenience, hospitality and personalisation,” Mr Kempczinski told shareholders at the December quarter results announcement.
McDonald’s Dynamic Yield technology is now deployed on nearly all outdoor digital menu boards across Australia and the US.
It’s success in store recommending additional items based on a customer’s previous selections has also been noteworthy.
“There is no question that digital is transforming global retail. We know there is great potential with digital, but there is also a lot of hard work to do to realise our ambitions,” Kempczinski went on to say.
“Across the system, there is great excitement about the role it will play in transforming McDonald’s by strengthening and deepening relationships with our customers.”
The McDonald’s Dynamic Yield project is expected to be rolled out across all major international markets this year, and they are currently bolstering structures to accommodate.